Playgirls: performing an installation game.

The Playgirls is an installation game where software, space and character all perform. Three playgirls, a character, a space and a computer, mix and match a window display using visual codes from sex, domestic and retail environments, inviting the public to guess what the Playgirls are soliciting.

The project begins with an analysis of what kind of visual codes, furniture, decorations, lighting, character gestures and poses, can be identified within sex, domestic and retail window displays.

The front room of a home presents an arrangement that invites certain social activities. Retail design showcases an idealized integration of a product and its owner to promote a lifestyle approach. The window displays of the booth in a red-light district uses key elements to suggest sexual possibilities.

This visual information is fed into a computer that generates random compositions containing elements of all three spaces. The hybrid floor plan is rendered into a three-dimensional space by being physically constructed. A character then enters and performs gestures within the space based on the visual clues provided. For example, a space might contain elements of sexual codes (chair, lighting), retail clues (hanging merchandise, advertisement), and a domestic character. What is the domestic character's role and position in this mixed space?

The space also performs as its composition is continually altered. When the performance has ended, another hybrid space is created based on the floor plans supplied by the software. A new character enters. The cycle repeats.
The game first took place over a three day interval in a window booth in the heart of Amsterdam's red-light district.

The characters and events depicted in this photoplay are ficticious. Any similarity to actual persons, living or dead, is purely coincidental.

Space: Amanda Ramos
Character: Michelle Teran
Software: KeyWorx
project description