People meet in different ways now, even in the strangest of manners. Imagine flying over a city and witnessing all the things that are taking place there. Connect to Google Earth and find Eindhoven, a small city in the Netherlands. As you get closer, a number of YouTube videos appear on top of the city. Did you know about the man that juggles? That there is a flying saucer in a park? A young couple are moving into their new apartment? The people who like to dance tango or the person who is an aspiring singer? People broadcast their experiences. What if somebody tried to contact them back?
As an outsider to the city of Eindhoven, I found myself in a surprising situation of gaining access to three enormous and abandoned factory buildings, called De Hoge Rug, located within the Strijp-S area and former headquarters of the Philips company. After spending some time exploring on my own and sometimes frightening myself by getting lost in the bowels of the buildings, I decided that I wanted to take some people in with me so they could also have this experience. I found some people in Eindhoven via YouTube who displayed a tendency for exploration, exhibitionism, absurdity and adventure and asked if they would like to visit a place in the city that is hidden and inaccessible. I asked them if they wanted to make a new video based on a video they had already made, using the empty offices, hallways, and factory spaces as their playground and inspiration. I was pleasantly surprised that many responded.
‘The City is Creative’ explores the daily creative acts taking place throughout Eindhoven that are often overlooked. Different people in the city, who published videos on YouTube, were contacted and invited to do a remake one of their videos within the abandoned factory buildings at Strijp-S, the former Philips industrial terrain and future site of urban development project ‘The Creative City’. These reinterpretations are experienced through an exploratory interactive installation within the building site where videos were made. This creates a double facade. The video makers never imagined that their works would be exhibited beyond the realms of YouTube, and the public is exposed to the untapped creativity of the city.
In addition, a series of documents from conversations and interviews between the artist and creators brings together biographical information, observations and comments about the past, present and future state of The Creative City of Strijp-S as well as personal reflections on what it means to create, document and broadcast.
Artist: Michelle Teran
Flux-S curator : Jan Schuijren
Director Baltan Laboratories: Angela Plohman
Research and production assistance: Sarie Hermens
Programming and physical interface design: Stock from Mr. Stock Interfaces